To be the best ice-cream and frozen foods company in the world for our consumers, our customers and our employees.
Our belief in our company translates into a pride and passion for what we do every day. This passion will ensure our end product is superior, our customer satisfaction is unrivalled and our team spirit is second-to-none. It illustrates our unique, differentiating leadership. We are proud of our company and our values, which we have expressed as follows.
Consumer - A passion for consumers and customers
Consumers and customers are at the heart of our business. We aim for consumer and customer satisfaction by having a full appreciation of their needs, which will enable us to deliver experiences beyond their expectations.
Quality - A passion for excellence
To ensure we can drive value, we strive to be the best at everything we do. Our expertise and innovation allow us to deliver products and services to the highest of standards.
Teamwork - A passion for people
We believe we can only deliver superior business results if we have the right people working together. As a result, we nurture and develop the talents at our disposal, while respecting and embracing diversity.
Accountability - A passion for ownership
We do what we say; we take responsibility for our actions; and we deliver on our commitments. We are committed to a unique, fast-decision-making style in which initiative and judgment are praised.
Performance - A passion for results
Our commercial and entrepreneurial vision, together with our confidence, drives us forward to deliver unprecedented performance.
Entrepreneurial leadership - A passion for entrepreneurship
We identify every opportunity to improve performance and always learn from our mistakes. By so doing, we lead and inspire our people to achieve excellence.